When your small business needs a real face
Where real people and actual evidence give your business something worth showing.
INSIGHTS / THE STUDIO JOURNAL
Real stories.
Clearer thinking.
Practical guides to putting your people, expertise and ideas on camera.
See the films
START WITH A BETTER BRIEFPlan your business shoot AI-generated editorial illustrationThe guides.
6 guides
Put your expertise on camera
A practical guide to filmed introductions for professional practices, care teams and technical businesses.
Real creators. A clearer kind of UGC.
Plan creator-led films that show something useful, with an honest role for the person on camera.
Make your next video ad a useful test
Real footage. Deliberate variations. A clearer question for your next campaign.
One interview. A library of useful answers.
How to plan a shoot around the answers your website, sales team and social channels can actually use.
How to plan a business video shoot
Define what the film needs to do before deciding what the camera needs to capture.
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Journal images are AI-generated editorial illustrations, not Stoking Fire client shoots. The portfolio films show real productions with source and credit context.
PUT THE THINKING INTO A FILM
Have a story in mind?
Bring the question, the audience and the people. We’ll discuss the production.